Few firms provide licensing expertise as a part of a full package of marketing services. Under the division name Quinn/Brein Licensing, we offer a holistic marketing approach that integrates licensing into an overall marketing strategy creating more opportunities and advantages for our clients.

While Quinn Brein works to promote core services and products, Quinn Brein Licensing explores licensing solutions that not only build corporate and brand identity, but generate a new source of ongoing revenues. Any good marketing and PR plan will grow the bottom line; our licensing programs will help grow your business. Licensing uses intellectual property rights, such as trademarks, patents, or technology, under defined conditions. It is a proven and effective business development model used to launch new product and services, cross industry boundaries, create a presence in new channels of trade and develop foreign markets.

Quinn/Brein Licensing has been built with experts who know how to develop, manage, and maintain full-featured licensing programs, no matter the size of the business. Our programs create new viable relationships and forge key strategic alliances while encouraging partner participation, sponsor support, and investment opportunities. The goal is to deliver business opportunities that are advantageous to our clients, consistent with corporate objectives, expand presence and generate a new source of ongoing revenues.

We have a proven track record of analyzing and leveraging our clients’ brand equity, corporate attributes and core competencies to craft highly effective licensing programs that can include owned technology, trademarks, new products, and specialized services. Quinn/Brein has managed the licensing programs for a varied and prestigious clientele, including The United States Postal Service, United Airlines, Airstream, Donzi Marine, Hearst Magazines, Gaylord Entertainment, Caesars Palace, Anne Klein & Company, Oscar de la Renta and Gloria Vanderbilt—to name a few.

Our successes speak for themselves:

United States Postal Service
Washington DC
• Built a $60 million consumer products business
• Created a national retail presence for USPS products with distribution in 15,000 retail outlets
• Introduced a branded 50-SKU USPS Mail, Ship, and Move product line
• Increased the ranking and reputation of USPS in technology, mail security, and product performance
• Developed channel marketing strategy
• Forged relationships with retail partners to gain distribution in various product classes. This included managing chain-wide sales and marketing initiatives with Kmart, Home Depot and Big Lots and rollouts at Office Max, Costco, Wal-Mart, and Walgreens.

Caesars Palace
Las Vegas, NV
• Generated $70 million in branded product sales in untapped retail channels of distribution in where Caesars had little, if any, brand visibility.
• Promoted brand and image awareness, reinforcing Caesars’ reputation as unrivaled in luxury resort accommodations, casino gaming, and sports.

Save The Children
Westport, CT
• Devised and implemented a comprehensive licensing program, which substantially grew brand recognition, visibility, and revenue within the non-profit sector.
• Generated an annual revenue stream of almost $2 million annually.
• Helped the organization achieve record donations and corporate sponsorships.

Gaylord Entertainment (Grande Ole Opry)
Nashville, TN
• Designed branding campaign in connection with licensing activities. This helped to re-engineer the Opry brand to identify with today’s country music explosion while providing a revenue stream that exceeded seven figures.
• Created cross-promotional campaigns with the Gaylord Entertainment family (i.e. Opryland Hotel, County Music Television, TNN (now known as Spike TV), and Wild Horse Saloon) to reinforce Opry’s center stage position and image as America’s birthplace of Country Music.

Broadway Television Network
New York, NY
• Designed one of the first successful models for marketing, licensing, and merchandising pay-per-view events beginning months prior to live telecast through sequential distribution.
• Established and implemented licensing, sponsorship, and merchandising campaigns for Duke Ellington's "Sophisticated Ladies," "The Who Final Concert," "3 Devo," and numerous sports events.